Jeff Bundschu talking into a microphone
Jeff Bundschu


Jeff Bundschu is no stranger to the lure of the vine—as a sixth generation California vintner, wine has been in his family since 1858. Jeff was raised on the family estate in Sonoma and was working in the vineyards by the time he was 12 years old.

Older white gentleman standing in the vineyard
Jim Bundschu

Vicar of Vineburg

Jim Bundschu is the quintessential down-to-earth farmer, completely devoted to the Sonoma County vineyard land cultivated by four generations before him. Growing up on Gundlach Bundschu Winery’s Rhinefarm, he was so mesmerized by his walk through the vineyards…

Katie smiling
Katie Bundschu

Vice President, Marketing and Sales

As a sixth generation vintner Katie Bundschu always knew she would be involved in wine. It just took some time for her to determine when. As a youngster she was involved in various aspects of the business, including pruning and tying vines…

Rob Bundschu

Orchestrator of Happiness

At around six years old, Rob picked his very first grapes on Rhinefarm while riding around in his dad’s pickup truck. When he grew a little older, he worked full-time during his summer breaks from school out in the vineyard.

Keith Emerson

Executive Winemaker

When Keith Emerson joined Gundlach Bundschu Winery as winemaker in December 2008, it was a sort of homecoming. A 1999 graduate of University of California at Davis, he served as Gundlach Bundschu associate winemaker from 2000 to 2004.

Man standing in front of wine barrels
Joe Uhr

Director of Winemaking

Joe Uhr is a native of Sonoma County who tried to get away, but the allure of crafting grapes into wine called him back…