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Gundlach Bundschu’s 163rd Deed Day Virtual Tasting & Celebration

March 11 @ 4:30 pm - 6:00 pm

Two men in party hats

Can’t make it to the anniversary in-person? Join us for a virtual celebration of our 163rd Deed Day!

We’re no strangers to having a good time…especially when it comes to having our nearest and dearest friends join us. While things may be a little different these days, we won’t let the good times stop. Join us Thursday, March 11 at 4:30pm PT for a virtual celebration of Deed Day – the day in 1858 when Jacob Gundlach signed the deed to Rhinefarm – as we celebrate 163 years of love, wine, family and good times.

We’ll be sharing the history of GunBun through the iconic varietals that tell our story best – told by the story makers themselves – Jeff Bundschu; winemaker, Joe Uhr; and a possible guest appearance by the elusive Jim Bundschu – all lead by Gundlach Bundschu’s Western Regional Sales Manager, Leila Pearson. In addition to good wine, there will be music, laughter, and a surprise or two. So sit back, open your wines, login and join the conversation with us as we taste the 1992 Vintage Reserve, 2014 Cabernet Sauvignon, 2017 Heritage Merlot, and 2019 Gewürztraminer.

Purchase your Deed Day wine set by March 3rd to receive your flight in time to taste along. You can choose between a 4-bottle pack or a 3-bottle pack (does not include the 1992 Vintage Reserve). Several lucky recipients will receive a Golden Ticket inside their tasting pack shipment. Winners and prizes will be announced after the tasting. Or simply open up your favorite bottle of GunBun wine and join the virtual party!

Four wine bottles lined up

Register for the upcoming event: bit.ly/deeddayregistration
Order your bottles and participate in this unique tasting: http://bit.ly/deedaywines




A man with a hat labeled 1858

Jeff Bundschu
Jeff Bundschu is no stranger to the lure of the vine—as a 6th generation California vintner, wine has been in his family since 1858. Jeff was raised on the family estate in Sonoma and was working in the vineyards by the time he was 12 years old. Jeff attended college in Los Angeles, where he earned a degree in International Relations from the University of Southern California. An intrepid explorer, he traveled extensively following graduation. In a circumstance unique to traditional family businesses, Jeff was appointed President of Gundlach Bundschu Winery in 2001, at the age of 33. His father, Jim, had similarly taken the reins at a young age, convincing his father to redefine the estate vision to meet the opportunities and challenges of the day. Jeff set out to achieve a vision of Gundlach Bundschu – to be the best estate winery in Sonoma County.
A man in a checkered shirt with a hat on
Jim Bundschu
Vicar of Vineburg
Jim Bundschu is the quintessential down-to-earth farmer, completely devoted to the Sonoma County vineyard land cultivated by four generations before him. Growing up on Gundlach Bundschu Winery’s Rhinefarm, he was so mesmerized by his walk through the vineyards on his way to school that he never doubted he would carry on his family’s tradition. Known as the Resurrector of the family business by convincing his father in the late 1960s to re-establish wines under the Gundlach Bundschu label, essentially establishing the “modern era” of Gundlach Bundschu prior to passing the torch to his son Jeff. Today, you can find him tending to his olive trees on Rhinefarm with his trusty companion, Ruby in the bed of his truck. While he may have traded one fruit for another, he still keeps a watchful eye on the sixth generation.

A man in a checkered shirt sniffing a glass of white wine
Joe Uhr
Joe Uhr is a native of Sonoma County who tried to get away, but the allure of crafting grapes into wine called him back. For the past 14 years, he has worked for such esteemed producers as Duckhorn Vineyards, Kenwood, Bonny Doon, and now, Bundschu Company. He strives to strike the right balance between tradition and innovation. Never afraid to embrace new winemaking techniques while also drawing on the Old World for inspiration and guidance. “My number one rule is to always let the vineyard and the vintage be the voice of the wine, not the Winemaker.” –Joe Uhr


A woman in glasses wearing a blazer, black shirt and gold necklace
Hosted by Leila Pearson
Western Regional Sales Manager
a Sonoma native, Leila joined Bundschu Co. in 2015. Leila grew up in the restaurant industry sparking an interest in food, wine and hospitality. She attended San Diego State University earning a degree in Communications and helping her SDSU Aztec Rowing team climb the ranks in newly defined Division 1 sport. After post-college travel and a short stint in Sports Broadcasting, she landed in San Francisco reigniting her passion for wine, connecting her with the incredible restaurant community. This passion for wine, food, and the people that surround it has been the backbone of her 15+ years in the wine industry.


March 11
4:30 pm - 6:00 pm
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